Blog / practical notes
What we’ve learned building for real businesses.
Practical articles on websites, automation, e-commerce and custom software — based on the problems businesses actually face.
What we write about
- Websites
- What makes them work, convert and scale
- Automation
- What is worth automating — and what isn’t
- Custom software
- When off-the-shelf tools stop being enough
- E-commerce
- Better buying experiences and connected operations
- What a business website actually costs in 2027Real numbers for Spain: what a starter site, a corporate site and an online store cost in 2027, where the money goes, what has changed and what should never be on your invoice.Websites5 min
- Small business websites in Murcia and Spain: where they stand in 2026Official INE data and what we see in local audits: how many Spanish and Murcian businesses have a website, why owners put off updating it and what that costs them.Websites5 min
- Which parts of your admin are worth automating firstA simple test for any routine — frequency, time, tools and the cost of a mistake — with a worked example, the five routines that usually come first and where AI fits safely.Automation4 min
- WhatsApp as a sales channel, without losing enquiriesWhy WhatsApp enquiries get lost, the difference between click-to-chat, the Business app and the API, and the six-step set-up that stops most of the losses in an afternoon.Automation4 min
- What a support plan should and should not includeHosting, updates, backups you can restore and monitoring are maintenance; new pages and features are projects. What a fair plan includes, what it should state in writing and what it costs.Support3 min
- Redesign or rebuild: how to decide without guessingWhen the platform is healthy, redesign; when it is the problem, rebuild. A one-afternoon checklist to decide, and the redirect plan that keeps your Google rankings.Redesign4 min
- Do you need a custom store, or is a platform enough?Catalogue, pricing, shipping and order handling decide it, not the number of products. When Shopify or WooCommerce is enough, when to build custom and what Spanish shops often forget.E-commerce3 min